Starting an eCommerce Business

The course is designed to give the learner the knowledge and skills necessary to set up and run an e-commerce business.

Overview

The aims of this course are to give you the knowledge and understanding of the following:

• Low Start-Up Costs
• Wide Reach
• Flexibility
• Automation
• Competition
• Shipping and Logistics
• Marketing
• Technology
• Market demand
• Profit margins
• Unique selling point
• Product sourcing
• Sourcing the product
• Test the product
• Choosing a platform
• Setting up payment options

This course is CPD Certified

Duration

1-2 Hours

Learning Aims & Outcome

Upon completion of this course, you will have a good understanding of:

• What is eCommerce
• History of eCommerce
• Benefits of Starting an eCommerce Business
• Challenges of Starting an eCommerce Business
• Market Research and Analysis
• Types of Market Research
• Conducting a Market Analysis
• Define the Target Audience
• Research the Competition
• Analyse the Industry
• Analyse the Costs
• Choosing the Right Product – Making the Right Choice
• Factors to Consider When Choosing a Product
• Step-by-Step Guide for Choosing the Right Product
• Building Your Online Store
• Creating a Strong Brand Identity
• Marketing Your Business
• Setting Up Payment and Shipping
• Shipping Options
• Shipping Rates
• Returns and Refunds
• Managing Inventory and Order Fulfilment
• Inventory Management
• Order Fulfilment
• Understanding Customer Expectations
• Establishing a Customer Service Policy
• Implementing a Customer Service System
• Providing Exceptional Customer Service
• Measuring Customer Satisfaction
• Analytics and Metrics
• Scaling and Growing Your Business

Assesment

The online assessment is taken on completion of the training material. You will be asked 20 multiple choice questions with a pass mark of 80%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the test as many times as you need with no extra charge.