Our MBA in Marketing Essentials is to provide professionals with an overview of the key concepts, theories, and practices of marketing, and equip them with the knowledge and skills to apply these in a business context. The course covers various aspects of marketing, including market research, product development, branding, pricing, promotion and advertising, sales and distribution, and metrics and analytics.
6-10 Weeks
Developed by Professionals
This course is CPD Certified
The delivery of all assessments is conducted via the virtual learning environment (VLE). Assignments and research will be submitted via the Virtual Learning Environment (VLE).
London College of Professional Studies provides various flexible delivery methods to its learners, which include blended learning, online learning and distance learning, and in-class learning. The learners can choose the mode of study at their convenience.
Learners are able to:
There are no formal prerequisites for this course. However, basic business acumen and numerical proficiency are recommended.
Module 1: Introduction to Marketing |
Module 2 Marketing Strategy Plan |
Module 3: Market Research |
Module 4: Consumer Behaviour |
Module 5: Product Development |
Module 6: Branding and Positioning |
Module 7: Pricing Strategy |
Module 8: Promotion and Advertising |
Module 9: Sales and Distribution |
Module10: Metrics and Analytics |
By completing a MBA in Marketing Essentials, learners will have the knowledge and skills to develop and implement effective marketing strategies that align with business goals and objectives.