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Online training course

MBA in Marketing Essentials

Our MBA in Marketing Essentials is to provide professionals with an overview of the key concepts, theories, and practices of market...
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Certification, CPD, and Records

The CPD Certification Service has accredited all of our courses for conforming to universally accepted Continuing Professional Development (CPD) guidelines.

Duration and Delivery

6-10 Weeks

Assessment and Completion

The delivery of all assessments is conducted via the virtual learning environment (VLE). Assignments and research will be submitted via the Virtual Learning Environment (VLE).

Delivery Methods

London College of Professional Studies provides various flexible delivery methods to its learners, which include blended learning, online learning and distance learning, and in-class learning. The learners can choose the mode of study at their convenience.

Learners are able to:

  • Access All course materials, including online modules and written assignments
  • Gain teacher support.
  • Access the LCPS online portal (24/7 access to our user-friendly learning portal).
  • Acquire Assignments Briefing
  • Receive excellent-quality study notes.
  • Obtain assignment marks and feedback.
  • Receive dedicated customer support via chat, telephone, and email (Monday to Friday).

Entry Requirement

There are no formal prerequisites for this course. However, basic business acumen and numerical proficiency are recommended.

Module Structure

Module 1: Introduction to Marketing
Module 2 Marketing Strategy Plan
Module 3: Market Research
Module 4: Consumer Behaviour
Module 5: Product Development
Module 6: Branding and Positioning
Module 7: Pricing Strategy
Module 8: Promotion and Advertising
Module 9: Sales and Distribution
Module10: Metrics and Analytics

Who attends?

  • Anyone in a managerial or leadership position or aspiring to one.
  • Professionals and specialists who wish to gain holistic business knowledge and soft management skills to progress or transition in their careers.

Progression

By completing a MBA in Marketing Essentials, learners will have the knowledge and skills to develop and implement effective marketing strategies that align with business goals and objectives.

£ 120 Instant online access
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