MBA in Marketing Essentials

MBA in Marketing Essentials

Our MBA in Marketing Essentials is to provide professionals with an overview of the key concepts, theories, and practices of marketing, and equip them with the knowledge and skills to apply these in a business context. The course covers various aspects of marketing, including market research, product development, branding, pricing, promotion and advertising, sales and distribution, and metrics and analytics.

Overview

Who attends?

  • Anyone in a managerial or leadership position or aspiring to one.
  • Professionals and specialists who wish to gain holistic business knowledge and soft management skills to progress or transition in their careers.

Learning Aims & Outcome

London College of Professional Studies provides various flexible delivery methods to its learners, which include blended learning, online learning and distance learning, and in-class learning. The learners can choose the mode of study at their convenience. Learners are able to:

  • Access All course materials, including online modules and written assignments,
  • Gain teacher support.
  • Access the LCPS online portal (24/7 access to our user-friendly learning portal).
  • Acquire Assignments Briefing
  • Receive excellent-quality study notes.
  • Obtain assignment marks and feedback.
  • Receive dedicated customer support via chat, telephone, and email (Monday to Friday).

Module Structure

Module 1: Introduction to Marketing Module 2 Marketing Strategy Plan Module 3: Market Research Module 4: Consumer Behaviour Module 5: Product Development Module 6: Branding and Positioning Module 7: Pricing Strategy Module 8: Promotion and Advertising Module 9: Sales and Distribution Module10: Metrics and Analytics

Course Value

Developed by Professionals

This course is Owned by LCPS

Owned by LCPS

Course Assesment

The delivery of all assessments is conducted via the virtual learning environment (VLE). Assignments and research will be submitted via the Virtual Learning Environment (VLE).

Course Fee

£ 600

This course is:
  • 100% Online
  • Owned by LCPS
  • Accessible on Mobile devices
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