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Online training course

MBA in Marketing Essentials

Our MBA in Marketing Essentials is to provide professionals with an overview of the key concepts, theories, and practices of market...
✓ Instant access after payment
✓ Same day digital certificate
✓ Secure online checkout

Overview

Before approving a marketing proposal, a business needs a credible account of the customer it intends to win. Why would that person choose the offer? What evidence supports the position being claimed? MBA in Marketing Essentials develops the commercial understanding behind those questions. The focus extends beyond promotion. Participants explore the choices that establish an offer and the evidence used to judge it, giving employers a professional development option for colleagues expected to contribute to marketing decisions.

Why this Training Matters for your Organisation
Appeals cannot resolve every weakness in a proposition. A business may need to reconsider the product or the route through which customers obtain it before asking for advertising to deliver a better result. This course gives decision-makers a wider frame for examining such proposals. It encourages a more substantive conversation between those developing the offer and those responsible for communicating its value.
Who Should Attend
The programme is relevant to staff who shape or evaluate commercial proposals:
  • Marketing professionals and managers taking responsibility for strategy.
  • Product leads and business development colleagues involved in market decisions.
  • Senior specialists and aspiring leaders seeking a grounding in marketing management.

Certification, CPD, and Records

Retain the digital completion certificate as evidence of this study in marketing management. The programme is CPD certified, recognising its professional development purpose.

Course Content and Learning Outcomes

The ten-module syllabus follows the principal choices involved in bringing an offer to market:

  • Establish marketing foundations and strategy planning. Use market research to examine consumer behaviour.
  • Consider product development alongside branding and positioning.
  • Explore pricing strategy and the role of promotion with advertising.
  • Examine sales and distribution, then use metrics and analytics to evaluate performance.

Duration and Delivery

Plan the learning over 6 to 10 weeks. The online portal provides materials and access to teaching support, with other delivery options available for discussion. Both the title and the scope of course content may be redefined around the learners' requirements.

Assessment and Completion

Written assignments and research provide the assessment evidence, with work uploaded to the learning portal. Marking is accompanied by feedback. If retakes are required, there is no additional assessment charge.

Team and Company Bookings

When commissioning team learning, explain which commercial decisions the group is expected to influence. That brief can help distinguish the needs of experienced practitioners from those entering marketing discussions for the first time.
Enrol an Individual / Book for your Team
  • Support the employee who needs to question a marketing proposal as well as contribute to it.
  • Enquire about a company programme focused on the commercial responsibilities of your group.
£ 120 Instant online access
Enrol Now

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