TikTok for Business

The purpose of this course is to provide individuals with a comprehensive understanding of how to effectively use TikTok for business. The course is designed for those who want to reach and engage a wider audience, build brand awareness and loyalty, and grow their business on the platform.

Overview

After completing a TikTok for Business course, you should be equipped with a solid understanding of how to effectively use the platform for marketing purposes. Here are some steps to consider taking once you’ve completed your TikTok for Business course:

• Review and Reflect
• Apply Your Knowledge
• Develop a Strategy
• Create Content
• Experiment and Iterate
• Engage with the Community
• Measure and Analyze
• Adjust Your Strategy
• Stay Updated
• Network with Peers
• Continuous Learning
• Evaluate ROI

This course is CPD Certified

Duration

2 Hours

Learning Aims & Outcome

By taking this course, learners will develop the following learning outcomes:

• Understanding of TikTok and its features: Learners will gain a solid understanding of TikTok and its features, including its user demographic and the current state of TikTok for business.
• Setting up a TikTok business account: Learners will learn how to create a TikTok account for business, configure account settings and privacy options, and link a website or other social media profiles to their TikTok account.
• Creating content for TikTok: Learners will learn how to create engaging and visually appealing videos on TikTok, plan and execute a content strategy, and utilize hashtags, challenges, and trends to reach a wider audience.
• Using TikTok’s ad platform: Learners will learn how to use TikTok’s advertising options to reach a wider audience, set up and launch a TikTok ad campaign, target the right audience for their ad, and measure and analyse the success of their ad campaign.
• Building a TikTok community: Learners will learn how to engage with their followers and other TikTok users, build brand awareness and loyalty, host and participate in TikTok challenges and events, and collaborate with other TikTok creators and influencers.
• Advanced TikTok marketing techniques: Learners will learn advanced TikTok marketing techniques, including utilizing TikTok’s e-commerce features, incorporating AR filters and other interactive elements into their content, and utilizing TikTok’s data and analytics tools to gain insights into their audience and improve their marketing strategy.

Assesment

The online assessment is taken on completion of the training material. You will be asked 20 multiple choice questions with a pass mark of 100%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the test as many times as you need with no extra charge.